What is a good cart abandonment rate?

The global average is around 70%. Rates below 60% are considered strong. Luxury, travel, and high-consideration categories routinely exceed 80%. Anything above 85% usually signals checkout friction worth fixing.

How is cart abandonment rate calculated?

Abandonment rate = (1 − completed purchases / initiated checkouts) × 100. If 500 people start checkout and 150 complete it, the rate is (1 − 150/500) × 100 = 70%.

What counts as an "initiated checkout"?

Most analytics tools count a session where a product was added to cart, or where step 1 of checkout was reached. Be consistent: pick one definition and stick with it across periods so comparisons are valid.

Why is my abandonment rate so high on mobile?

Mobile checkout is more friction-prone — small keyboards, limited saved payment methods, and slow page loads all increase abandonment. A mobile rate 10–15 points higher than desktop is normal; more than that suggests a UX problem.

What recovery rate is realistic for abandoned cart emails?

A well-timed 3-email sequence (sent at 1 hour, 24 hours, 72 hours) typically recovers 5–15% of abandoned carts. Best-in-class programs with personalization and SMS reach 15–25%.

Cart Abandonment Rate Calculator

Name: Cart Abandonment Rate Calculator
Availability: InStock
Author: Nham Vu

Enter initiated checkouts and completed purchases to get your abandonment rate and potential revenue recovery estimate.

Cart Abandonment Inputs

Initiated Checkouts *

Sessions where a cart was started or checkout step 1 was reached.

Completed Purchases *

Orders that reached the confirmation / thank-you page.

Revenue Recovery (optional)

Average Order Value ($)

Recovery Rate Target: 10%

Percentage of abandoned carts you expect to recover.

Enter your checkout numbers on the left, then click Calculate.

Summary

Enter initiated checkouts and completed purchases to get your abandonment rate and potential revenue recovery estimate.

How it works

Enter the number of shopping sessions where a cart was initiated (or checkout started).
Enter the number of orders that were completed in the same period.
The calculator computes abandonment rate as (1 − completions / initiations) × 100.
Optionally enter your average order value to see how much revenue each 1% improvement is worth.
Use the recovery scenario slider to model how much you could gain by reducing abandonment.

Use cases

Benchmark your store abandonment rate against the 70% industry average.
Quantify the revenue impact before investing in cart recovery emails or retargeting.
Report monthly or quarterly abandonment trends to stakeholders.
Set a realistic recovery target and translate it into a revenue goal.
Compare abandonment across device types (desktop vs. mobile) using separate inputs.
Evaluate whether a checkout UX redesign is worth the engineering cost.

Frequently Asked Questions

Last updated: 2026-07-01 · Reviewed by Nham Vu

Cart Abandonment Rate Calculator

Cart Abandonment Inputs