Conversion Rate Calculator
Enter visits and conversions to get conversion rate, plus optional revenue per visitor and cost per conversion metrics.
Traffic & Conversions
Sessions, impressions, or clicks for the period
Purchases, sign-ups, or goal completions
Revenue & Cost (optional)
Add these to unlock revenue per visitor and cost per conversion.
Average order value or lead value per conversion
Ad or channel spend that drove these visits
Improvement Modeler (optional)
Project how much additional revenue a CVR lift would generate. Requires avg. conversion value above.
The conversion rate you are aiming to reach
Results
Conversion Rate
2.50%
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Total Visits
10,000
Total Conversions
250
Revenue Metrics
Revenue per Visitor
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Total Revenue
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Cost per Conversion
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ROAS (Return on Ad Spend)
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Formula Breakdown
Revenue Impact of CVR Improvement
Additional Conversions
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Additional Revenue
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Typical CVR Benchmarks by Channel
Ecommerce
1–4%
Lead Gen
5–15%
SaaS Trial
2–8%
Email Click
3–12%
Summary
Enter visits and conversions to get conversion rate, plus optional revenue per visitor and cost per conversion metrics.
How it works
- Enter total visits (or impressions) for the period.
- Enter the number of conversions during that same period.
- Optionally enter average order or conversion value to see revenue per visitor.
- Optionally enter total ad or traffic spend to see cost per conversion.
- Use the improvement modeler to project revenue from a CVR increase.
Use cases
- Measure landing page effectiveness before and after a design change.
- Compare CVR across paid, organic, email, and social traffic sources.
- Set CPC bid limits based on an acceptable cost per conversion.
- Justify CRO investment by projecting revenue impact of CVR improvements.
- Track monthly CVR trends across campaigns or product pages.
- Benchmark a campaign against industry CVR averages.
- Calculate revenue per visitor to compare channel quality beyond raw traffic.
- Present conversion performance to stakeholders with clear monetary metrics.