What is the difference between markup and margin?

Markup is the percentage added on top of cost (Profit ÷ Cost × 100). Margin is profit as a percentage of the selling price (Profit ÷ Price × 100). A 50% markup equals a 33.3% margin.

What markup percentage should I use for wholesale?

Common wholesale markups range from 30% to 100% depending on the product category. Consumables and fashion often use 50–100%; industrial goods may use 20–40%. Start with at least 50% to leave room for retailer keystone markup.

What is keystone markup?

Keystone markup is a retail convention of doubling the wholesale price to set the retail price (100% markup on wholesale). It gives retailers a 50% gross margin and is widely used in apparel, gift, and specialty retail.

What does MSRP mean and why does it matter?

MSRP stands for Manufacturer's Suggested Retail Price. It is the price you recommend retailers charge end consumers. Setting an MSRP protects your brand, prevents price wars among retailers, and maintains perceived value.

How is the suggested MSRP calculated here?

This tool sets MSRP at 2.5× the wholesale price by default — slightly above the keystone double — giving retailers flexibility to run promotions while keeping value intact.

Wholesale Price Calculator

Name: Wholesale Price Calculator
Availability: InStock
Author: Nham Vu

Enter your product cost and markup percentage to instantly see wholesale price, retail price, profit margin, and suggested MSRP.

Pricing Inputs

Product Cost (per unit)

The total cost to produce or source one unit.

Wholesale Markup (%)

Profit above cost charged to wholesale buyers.

Retail Multiplier (keystone)

Retail price = wholesale × this multiplier (standard = 2.0).

MSRP Multiplier

MSRP = wholesale × this multiplier (standard = 2.5).

Enter a product cost and markup to see pricing.

Summary