Markup from Margin Calculator
Convert between gross margin and markup percentages, and calculate selling price from cost using either margin or markup.
%
Enter a value between 0 and 99.99
%
Enter any positive markup percentage
USD
%
Key Formulas
Markup from Margin
M% / (1 - M%/100)
Margin from Markup
K% / (1 + K%/100)
Price from Margin
Cost / (1 - M%/100)
Price from Markup
Cost × (1 + K%/100)
Result
Enter values and click Calculate
Markup %
—
Gross Margin %
—
Selling Price
—
Profit Amount
—
Cost
—
Margin vs. Markup Visualization
Gross Margin %
0%
Markup % (scaled to 100)
0%
Bar capped at 200% for display.
Markup is always higher than the equivalent margin. The higher the profit, the wider the gap.
Common Conversions
| Gross Margin | Markup | Multiplier |
|---|---|---|
| 10% | 11.11% | 1.111× |
| 20% | 25.00% | 1.250× |
| 25% | 33.33% | 1.333× |
| 30% | 42.86% | 1.429× |
| 40% | 66.67% | 1.667× |
| 50% | 100.00% | 2.000× |
| 60% | 150.00% | 2.500× |
Summary
Convert between gross margin and markup percentages, and calculate selling price from cost using either margin or markup.
How it works
- Enter your product cost in the Cost field.
- Choose whether you know the Gross Margin % or the Markup %, and enter it.
- The calculator instantly converts to the other percentage.
- The resulting selling price and profit amount are displayed in real time.
- Use the reverse tab to start from a selling price and find the implied margin and markup.
Use cases
- Set retail prices that hit a target gross margin for your P&L.
- Check whether a supplier quote leaves enough markup to cover overhead.
- Quickly translate margin targets from finance into markup percentages for buyers.
- Verify that a discount does not erode margin below breakeven.
- Train sales staff on the difference between margin and markup.
- Compare profitability across product lines using a consistent metric.
Frequently Asked Questions
Last updated: 2026-07-01 ·
Reviewed by Nham Vu