Average Order Value Calculator
Enter total revenue and number of orders to get your AOV, then model how increasing it affects total revenue.
Revenue & Orders
Gross revenue for the period (before returns)
$
Total orders placed in the same period
AOV Improvement Simulator (optional)
Project how much additional revenue a higher AOV would generate on the same number of orders.
The average order value you are aiming to reach
$
Results
Average Order Value
$100.00
—
Total Revenue
$50,000.00
Total Orders
500
Formula Breakdown
AOV = $50,000 ÷ 500 = $100.00
Revenue Impact of AOV Improvement
AOV Increase
—
Additional Revenue
—
Projected Total Revenue
—
—
Typical AOV Benchmarks by Category
Fashion
$80–$150
Electronics
$200–$400
Health & Beauty
$50–$100
Home & Garden
$100–$200
Summary
Enter total revenue and number of orders to get your AOV, then model how increasing it affects total revenue.
How it works
- Enter total revenue generated in a specific period.
- Enter the total number of orders in the same period.
- Your AOV is calculated instantly.
- Optionally enter a target AOV to see projected additional revenue.
- Use the benchmark section to compare your AOV to industry norms.
Use cases
- Measure the effect of a new upsell or bundle offer on AOV.
- Set a free-shipping threshold that nudges customers above the current AOV.
- Compare AOV across traffic channels to prioritize high-value audiences.
- Track AOV trends after promotions or pricing changes.
- Project additional revenue from a 10–20% AOV improvement without more traffic.
- Benchmark AOV against industry averages to spot opportunity gaps.
- Present AOV growth to stakeholders alongside conversion rate and traffic.
- Evaluate whether a discount that increases order size is revenue-positive.
Frequently Asked Questions
Last updated: 2026-07-01 ·
Reviewed by Nham Vu