Trial Conversion Rate Calculator
Enter trial signups, paid conversions, and plan price to get your free-trial to paid rate, MRR added, and revenue per trial — benchmarked against SaaS industry averages.
Trial Data
Use figures from the same time period.
$
$
Enter your trial data to see results
Trial-to-Paid Conversion Rate
—
MRR Added
—
conversions × monthly price
ARR Potential
—
Revenue / Trial
—
MRR ÷ total signups
Benchmark Comparison
Product-led growth (PLG)
5–15%
SaaS average
15–25%
Sales-assisted
25–45%
Your rate
Summary
Enter trial signups, paid conversions, and plan price to get your free-trial to paid rate, MRR added, and revenue per trial — benchmarked against SaaS industry averages.
How it works
- Enter the number of trial signups and paid conversions from the same period.
- Add your monthly plan price; optionally add an annual plan price.
- The calculator divides paid conversions by signups to get your conversion rate.
- MRR added equals conversions multiplied by monthly price.
- ARR potential uses the annual price if provided, otherwise monthly price times 12.
- Revenue per trial divides MRR added by total signups.
- Your rate is plotted against PLG (5–15%), SaaS average (15–25%), and sales-assisted (25–45%) benchmarks.
Use cases
- Measure free-trial effectiveness after a product or pricing change.
- Benchmark conversion rate against PLG and sales-assisted SaaS norms.
- Estimate new MRR from an upcoming trial cohort.
- Present trial funnel performance to investors or leadership.
Frequently Asked Questions
Last updated: 2026-07-27 ·
Reviewed by Nham Vu