What is the sales velocity formula?

Sales Velocity = (Number of Opportunities × Win Rate × Average Deal Size) ÷ Sales Cycle Length (in days). The result is revenue generated per day from your active pipeline.

What counts as an opportunity?

An opportunity is any deal that has been qualified and entered your sales pipeline. Exclude unqualified leads or contacts that have not yet been engaged by a sales rep.

How do I find my win rate?

Divide the number of deals closed-won by the total number of deals that reached a final decision (closed-won + closed-lost) over a set period. Multiply by 100 to express as a percentage.

What is a good sales velocity?

There is no universal benchmark — velocity depends on deal size, industry, and sales motion. The useful comparison is your own trend over time: is velocity growing quarter-over-quarter?

How can I increase sales velocity?

Improve any of the four inputs: add qualified opportunities, raise win rate through better discovery or objection handling, grow average deal size via upsells, or shorten the sales cycle by reducing decision delays and speeding up approvals.

Sales Velocity Calculator

Calculate how much revenue your pipeline generates per day using opportunities, win rate, average deal size, and sales cycle length.

Pipeline Inputs

Number of Opportunities

Active deals in your pipeline

Win Rate (%)

Closed-won ÷ total decisions

Average Deal Size

Sales Cycle Length (days)

days

Average days from first contact to close

Enter your pipeline numbers above, then click Calculate.

Sales Velocity

Revenue / Day

per day

Projected Revenue

Input Breakdown

How each lever contributes to your velocity.

Input	Your Value	Impact Direction

Velocity Sensitivity

How a 10% improvement in each lever changes your daily velocity.

Lever	+10% Change	New Velocity

Summary

Calculate how much revenue your pipeline generates per day using opportunities, win rate, average deal size, and sales cycle length.

How it works

Enter the number of active opportunities currently in your pipeline.
Enter your win rate as a percentage (e.g., 25 for 25%).
Enter the average deal size in dollars.
Enter the average sales cycle length in days.
The calculator outputs sales velocity (revenue per day) and an annualized revenue estimate.

Use cases

Benchmark pipeline health before a quarterly board review.
Compare velocity across sales reps or regions to identify top performers.
Model the revenue impact of shortening the sales cycle by two weeks.
Evaluate whether adding more opportunities or raising win rate yields a bigger velocity gain.
Forecast annual revenue from current pipeline without a full CRM export.

Frequently Asked Questions

Last updated: 2026-09-19 · Reviewed by Nham Vu