Funnel Drop-Off Rate Calculator

Summary

Enter visitor counts for each funnel stage to instantly see drop-off rates, conversion rates, and where your funnel leaks the most.

How it works

1. Name each stage of your funnel (e.g. Visitors, Leads, MQLs, SQLs, Customers).
2. Enter the visitor or lead count for each stage.
3. Add up to 8 stages using the "Add Stage" button.
4. The tool calculates stage-to-stage drop-off rate and cumulative conversion rate in real time.
5. Review the visual funnel bar chart to spot the biggest drop-off point.
6. Remove any stage with the × button if your funnel has fewer steps.

Use cases

• Identify which funnel stage loses the most prospects.
• Compare e-commerce checkout funnel performance before and after a redesign.
• Measure SaaS trial-to-paid conversion across sign-up, activation, and upgrade stages.
• Analyze a lead generation funnel from ad click through to closed deal.
• Report funnel health to stakeholders with stage-by-stage drop-off percentages.
• Prioritize CRO efforts by finding the highest-impact leaky stage.
• Benchmark a webinar funnel from registration to attendee to buyer.

Frequently Asked Questions