DAU/MAU Ratio Calculator
Enter your DAU, WAU, and MAU counts to get stickiness ratios with consumer and B2B benchmark comparisons.
Use the DAU/MAU Ratio Calculator
Active User Counts
Unique users active on a single day
Unique users active in the last 7 days
Unique users active in the last 30 days
Enter your user counts and click Calculate Stickiness
DAU/MAU Benchmark Ranges by App Category
Benchmarks are directional. Context matters: a weekly-cadence reporting tool at 15% DAU/MAU can still have excellent retention if WAU/MAU exceeds 70%.
Summary
The DAU/MAU Ratio Calculator computes the stickiness of your app or product by comparing daily and weekly active users against monthly actives. Paste in your DAU, WAU, and MAU counts and instantly see both ratios alongside benchmark ranges for consumer apps, B2B SaaS, and productivity tools — so you know whether your engagement numbers are healthy for your category.
How it works
- Enter your Daily Active Users (DAU) — unique users who opened the app at least once today.
- Enter your Monthly Active Users (MAU) — unique users active at least once in the last 30 days.
- Optionally enter Weekly Active Users (WAU) for the WAU/MAU ratio.
- The calculator shows DAU/MAU and WAU/MAU ratios as percentages.
- Compare your ratios against benchmark ranges for consumer apps and B2B SaaS products.
Use cases
- Measure product stickiness before a fundraising round.
- Track week-over-week engagement trends after a new feature launch.
- Set internal DAU/MAU targets aligned with your app category.
- Compare engagement health against consumer or enterprise benchmarks.
- Identify whether low MAU or low daily habit is the root engagement problem.
- Report stickiness to investors alongside MRR and churn metrics.