What is a good marketing conversion rate?

Benchmarks vary widely by channel and goal. E-commerce checkout typically averages 1–4%. Lead gen landing pages average 2–5%. Google Ads search campaigns average 3–4%. Email CTA conversion is often 1–3%. Compare your rate to the industry benchmark shown in the tool.

How is conversion rate calculated?

Conversion Rate = (Conversions / Visitors) × 100. For example, 250 conversions from 10,000 visitors gives a 2.5% CVR.

What is cost per conversion (CPC)?

Cost per conversion = Total ad spend / Number of conversions. If you spent $2,000 and got 80 conversions, your cost per conversion is $25.

How does a small CVR improvement affect revenue?

Revenue impact compounds quickly. At 10,000 visitors and $50 AOV, improving CVR from 2% to 3% adds 100 conversions and $5,000 in revenue per period — without spending more on traffic.

What is funnel drop-off?

Funnel drop-off is the percentage of visitors who did NOT convert. It highlights how many people left without taking the desired action. Reducing drop-off by even 1% has a measurable revenue impact.

Is my data stored anywhere?

No. All calculations happen entirely in your browser. Nothing is sent to or stored on any server.

Marketing Conversion Rate Calculator

Name: Marketing Conversion Rate Calculator
Availability: InStock
Author: Nham Vu

Enter visitors and conversions to get your conversion rate, revenue impact, cost per conversion, and funnel drop-off breakdown.

Conversion Rate Calculator

Total Visitors *

Conversions *

Optional — Revenue & Cost

Avg. Order Value ($)

Total Ad Spend ($)

Industry / Channel (benchmark)

CVR Improvement Simulator

Target CVR (%)

Enter visitors and conversions, then click Calculate.

Done!

Summary

Enter visitors and conversions to get your conversion rate, revenue impact, cost per conversion, and funnel drop-off breakdown.

How it works

Enter total visitors (or impressions) for your campaign or landing page.
Enter the number of conversions (sign-ups, purchases, leads, etc.).
Optionally add average order value and ad spend to unlock revenue impact and cost per conversion.
Your conversion rate is calculated instantly as (conversions / visitors) × 100.
Review the funnel drop-off panel to see where visitors are leaving.
Use the CVR improvement simulator to forecast revenue at a higher target rate.

Use cases

Measure landing page effectiveness after an A/B test.
Calculate cost per conversion for Google Ads or Meta campaigns.
Project revenue lift from a 0.5% conversion rate improvement.
Benchmark e-commerce checkout conversion against industry averages.
Report campaign ROI to stakeholders with revenue-per-visitor figures.
Identify funnel drop-off to prioritize CRO efforts.
Compare conversion rates across multiple traffic sources.
Estimate how many visitors are needed to hit a revenue target.

Frequently Asked Questions

Last updated: 2026-07-01 · Reviewed by Nham Vu