Marketing Attribution Helper

Enter your conversion path (channels and touchpoints) and a revenue amount to see how credit splits under first-touch, last-touch, and linear attribution models.

Conversion Path

Touchpoints (in order, earliest first)

No touchpoints yet — click Add

Quick-fill examples:

Add touchpoints and a conversion value, then click Calculate.

Summary

Enter your conversion path (channels and touchpoints) and a revenue amount to see how credit splits under first-touch, last-touch, and linear attribution models.

How it works

  1. You define the ordered list of channels a customer touched before converting.
  2. The tool applies three attribution rules to the same path simultaneously.
  3. First-touch: 100% credit to touchpoint #1; last-touch: 100% to the final touchpoint; linear: revenue divided equally across all touchpoints.
  4. Results display as both a dollar amount and a percentage bar for each channel and model.

Use cases

  • Understand which channel gets credit for a closed deal under each model before choosing an attribution strategy.
  • Justify paid media budgets by showing first-touch contribution to awareness.
  • Show sales teams which closing channels receive credit under last-touch rules.
  • Build a business case for switching from single-touch to linear attribution.
  • Audit how a specific conversion path would be reported in your analytics platform.

Frequently Asked Questions

Last updated: 2026-07-01 · Reviewed by Nham Vu