What is a UTM parameter?

UTM parameters are query string tags appended to a URL so analytics platforms like Google Analytics can identify the traffic source, medium, and campaign. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Which UTM parameters are required?

utm_source, utm_medium, and utm_campaign are required by Google Analytics for campaign tracking to work. The other parameters (utm_term, utm_content, utm_id) are optional but recommended for granular reporting.

Does this tool store my URLs on a server?

No. All processing is done in your browser using JavaScript. Presets are saved in your browser's localStorage only — nothing is sent to any server.

What is the "clean link" display?

The clean link is a human-readable version of your tracking URL where the query parameters are listed visually. The actual URL used for tracking remains fully encoded and intact.

Should I use lowercase in UTM values?

Yes. Google Analytics treats utm values as case-sensitive, so "Email" and "email" appear as separate sources. Using lowercase consistently avoids split data.

UTM Builder

Enter a destination URL and UTM parameters to build a fully encoded tracking link. Save and reload presets from your browser.

Campaign Parameters

Destination URL *

Campaign Source (utm_source) *

Campaign Medium (utm_medium) *

Campaign Name (utm_campaign) *

Campaign Term (utm_term) optional

Campaign Content (utm_content) optional

Campaign ID (utm_id) optional

Preset Name (to save)

Fill in the fields on the left and click Build URL

Copied!

Summary

Enter a destination URL and UTM parameters to build a fully encoded tracking link. Save and reload presets from your browser.

How it works

Enter the destination URL (e.g. https://example.com/landing-page).
Fill in the required UTM fields: source, medium, and campaign name.
Optionally add utm_term, utm_content, or utm_id for deeper tracking.
Click "Build URL" to generate the encoded tracking link.
Copy the URL or save it as a named preset for future reuse.

Use cases

Track which email newsletter link drove the most traffic.
Compare paid social vs. paid search campaign performance in Google Analytics.
Tag affiliate or partner links so conversions are attributed correctly.
Build consistent UTM naming conventions across a marketing team.
Save campaign URL presets to reuse every month without retyping.

Frequently Asked Questions

Last updated: 2026-09-22 · Reviewed by Nham Vu