UTM Builder

Summary

Enter a destination URL and UTM parameters to build a fully encoded tracking link. Save and reload presets from your browser.

How it works

1. Enter the destination URL (e.g. https://example.com/landing-page).
2. Fill in the required UTM fields: source, medium, and campaign name.
3. Optionally add utm_term, utm_content, or utm_id for deeper tracking.
4. Click "Build URL" to generate the encoded tracking link.
5. Copy the URL or save it as a named preset for future reuse.

Use cases

• Track which email newsletter link drove the most traffic.
• Compare paid social vs. paid search campaign performance in Google Analytics.
• Tag affiliate or partner links so conversions are attributed correctly.
• Build consistent UTM naming conventions across a marketing team.
• Save campaign URL presets to reuse every month without retyping.

Frequently Asked Questions