What are UTM parameters?

UTM parameters are tags appended to a URL that tell Google Analytics (or any analytics tool) where a visitor came from. The five standard parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

Which parameters are required?

Only utm_source and utm_campaign are required for basic tracking. utm_medium is strongly recommended. utm_term and utm_content are optional but useful for deeper segmentation.

Does this tool store my URLs?

No data is sent to any server. All processing happens in your browser. Nothing is stored or logged.

Should I use lowercase for UTM values?

Yes. Analytics tools treat "Facebook" and "facebook" as two separate sources. Stick to lowercase with hyphens instead of spaces to avoid splitting your data.

Can I use this for non-social campaigns?

Absolutely. The UTM standard works for email, paid search, display, affiliate — any channel. Just set the source and medium accordingly.

UTM Link Builder for Social Media

Name: UTM Link Builder for Social Media
Availability: InStock
Author: Nham Vu

Enter your URL and campaign details to instantly generate a UTM-tagged tracking link for any social media platform.

Campaign Parameters

Destination URL *

utm_source * — where the traffic comes from

utm_medium — marketing channel

utm_campaign * — campaign name or promo

utm_term — paid keyword or audience

utm_content — ad variant or format

Generated URL

0 chars

Fill in the URL and at least source + campaign to see your tracking link.

Parameter Breakdown

Parameters will appear here once you fill in the form.

UTM Parameter Reference

Parameter	Required	Example
utm_source	Yes	facebook, instagram, newsletter
utm_medium	Recommended	social, cpc, email
utm_campaign	Yes	summer-sale, product-launch
utm_term	Optional	running-shoes, audience-25-34
utm_content	Optional	video-ad, carousel-v2

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Summary

Enter your URL and campaign details to instantly generate a UTM-tagged tracking link for any social media platform.

How it works

Paste or type the destination URL into the URL field.
Select a preset social platform or type a custom utm_source.
Fill in utm_medium (e.g. social, paid-social) and utm_campaign.
Optionally add utm_term and utm_content for deeper segmentation.
The tagged URL updates in real time — click Copy Link to copy it.
Paste the tagged URL wherever you share the link (bio, post, ad).

Use cases

Track which social platform drives the most website traffic.
Compare performance of organic vs. paid social posts.
Attribute conversions to specific campaigns or ad sets.
Segment traffic by post type using utm_content (e.g. video vs. image).
Generate multiple tagged links for A/B testing post copy.
Share clean, trackable links in Instagram bio or LinkedIn posts.

Frequently Asked Questions

Last updated: 2026-06-10 · Reviewed by Nham Vu