Influencer Rate Calculator
Enter your follower count, engagement rate, and platform to get an estimated fair rate for a sponsored post.
Influencer Details
Enter total follower or subscriber count.
Average (likes + comments + shares) / followers × 100.
Fill in the details on the left and click Calculate Rate.
Estimated Sponsored Post Rate
–
per post
Midpoint:
CPF (per 1k followers)
Engagement Tier
Influencer Tier
Content Multiplier
Engagement vs. Benchmark
0%
10%+
Pricing Tips
Summary
Enter your follower count, engagement rate, and platform to get an estimated fair rate for a sponsored post.
How it works
- Select the social media platform.
- Enter the influencer's follower (or subscriber) count.
- Enter the average engagement rate as a percentage.
- Choose the content type (static post, Reel/Short, Story, etc.).
- Click Calculate to see the estimated rate range and a per-1000-follower benchmark.
Use cases
- Set a data-backed asking price before pitching a brand deal.
- Evaluate whether an influencer's quote is within market range.
- Compare rates across platforms for the same creator.
- Estimate campaign budgets when working with multiple influencers.
- Negotiate rates by showing engagement-adjusted benchmarks.
- Understand how content type affects sponsored post value.
- Plan influencer seeding budgets for product launches.
Frequently Asked Questions
Last updated: 2026-06-10 ·
Reviewed by Nham Vu