What is review schema markup?

Review schema (JSON-LD) is structured data embedded in your HTML that tells search engines about ratings and reviews on your page. Google can use it to display star ratings directly in search results, known as rich results or rich snippets.

Will adding schema automatically show stars in Google?

Not guaranteed. Google decides whether to display rich results based on its own quality signals. Schema markup makes your page eligible, but the stars only appear if Google trusts the content and the page meets its review snippet policies.

What item types are supported?

This tool supports Product, LocalBusiness, and Service — the three most common types used for review rich results. Each maps to the corresponding schema.org type in the JSON-LD output.

Where do I paste the generated code?

Paste the entire <script type="application/ld+json"> block anywhere in your HTML, ideally inside the <head> tag or near the top of <body>. One schema block per page is standard practice.

Can I add multiple individual reviews?

Yes. Use the "Add Another Review" button to include up to 5 individual Review entries. Each review adds an author name, date, rating, and body text to the schema.

Is this tool free and does it store my data?

Completely free. All processing happens in your browser — no data is sent to any server and nothing is stored.

Review Schema Generator

Fill in your product or service details and get valid JSON-LD Review/AggregateRating schema markup ready to paste into your HTML.

Item Details

Item Type *

Item Name *

Description

Item URL

Aggregate Rating

Rating Value *

Best Rating

Review Count *

Worst Rating

Individual Reviews (optional)

Generated JSON-LD

Fill in the form and click Generate Schema

Copied!

Summary

The Review Schema Generator creates valid JSON-LD structured data for Product, LocalBusiness, or Service pages. Add AggregateRating and individual Review markup to help Google display star ratings in search results. Copy the generated code and paste it into your page's <head> or <body> tag.

How it works

Select the item type: Product, LocalBusiness, or Service.
Enter the item name, description, and URL.
Fill in the aggregate rating — overall score and number of ratings.
Optionally add one or more individual reviews with author, date, and rating.
Click Generate Schema and copy the JSON-LD output.
Paste the script block into your HTML page to enable rich results.

Use cases

Add star ratings to product pages in Google Search.
Mark up local business reviews for Google Business rich results.
Improve CTR by displaying review snippets in search listings.
Validate and test structured data before deploying to production.
Generate schema for service pages such as SaaS or consulting sites.
Build structured data for recipe, app, or course review pages.
Speed up schema creation without writing JSON-LD by hand.
Ensure schema compliance with Google's review snippet guidelines.

Frequently Asked Questions

Last updated: 2026-06-11 · Reviewed by Nham Vu