What is the difference between CPM and RPM?

CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what creators actually receive per 1,000 total video views after YouTube takes its 45% cut. RPM is always lower than CPM because not every view shows an ad.

How much does YouTube take from ad revenue?

YouTube retains 45% of gross ad revenue and passes 55% to creators. This calculator applies that split automatically.

Why is my actual revenue lower than this estimate?

Ad revenue fluctuates based on audience geography, ad fill rate, seasonality, video length, and advertiser demand. This tool uses the standard 55% creator share; your actual payout may vary by 20–40%.

What CPM should I expect for my niche?

Finance and business channels average $8–$15 CPM. Technology: $4–$8. Education: $3–$7. Entertainment and gaming: $1–$3. Channels with large US, UK, or AU audiences tend to earn higher CPM.

Does this include Super Chats or memberships?

No. This calculator covers ad revenue only. Super Chats, channel memberships, and merchandise are separate income streams.

YouTube CPM Calculator

Enter your views and CPM to estimate revenue, or reverse-calculate CPM from actual earnings. Includes niche CPM reference and projection table.

Revenue from Views

Total Views

Total video views or monthly views.

CPM Rate (USD)

Advertiser cost per 1,000 impressions. Typical range: $1–$10.

CPM

—

per 1,000 impressions

RPM

—

per 1,000 views (your share)

Calculation Breakdown

Views	—
CPM (advertiser rate)	—
Gross Ad Revenue	—
YouTube's Cut (45%)	—
Creator Revenue (55%)	—
RPM	—

CPM vs Revenue Reference Table

Creator revenue after YouTube's 45% cut (RPM = CPM × 0.55).

CPM	RPM	Per 100K Views	Per 1M Views
$1.00	$0.55	$55.00	$550.00
$3.00	$1.65	$165.00	$1,650.00
$5.00	$2.75	$275.00	$2,750.00
$10.00	$5.50	$550.00	$5,500.00

Niche CPM Reference

Typical advertiser CPM ranges by content category (US/UK audience).

Finance / Business $8 – $15

Technology $4 – $8

Education $3 – $7

Entertainment / Gaming $1 – $3

Summary

This YouTube CPM calculator covers three modes: estimating revenue from views and CPM, reverse-calculating CPM from actual earnings, and projecting annual income from daily views. It factors in YouTube's standard 45% revenue share and shows RPM alongside CPM. A static reference table and niche CPM guide help creators benchmark their channel performance.

How it works

Select a calculation mode: Revenue from Views, CPM from Revenue, or Annual Projection.
Enter the required inputs for your chosen mode.
The calculator applies YouTube's 55% creator revenue share automatically.
Results show CPM, RPM, and estimated earnings in real time.
Use the reference table and niche guide at the bottom to benchmark your numbers.

Use cases

Estimate how much a video will earn before publishing.
Verify your AdSense CPM by reverse-calculating from actual payouts.
Project annual YouTube income for financial planning.
Compare your RPM against typical niche benchmarks.
Understand the difference between CPM and RPM.
Set realistic monetization targets for a growing channel.

Frequently Asked Questions

Last updated: 2026-06-13 · Reviewed by Nham Vu