What does rel="nofollow" do?

It tells search engines not to pass PageRank (link equity) to the linked page and not to crawl it as an editorial endorsement. Google introduced it in 2005 to combat comment spam.

When should I use rel="sponsored"?

Use sponsored for links that are part of advertisements, paid placements, or affiliate arrangements. Google introduced this attribute in 2019 to distinguish paid links from organic editorial links.

When should I use rel="ugc"?

Use ugc (User Generated Content) for links added by visitors — in comments, forum posts, or community pages. It signals to Google that you did not editorially vouch for those links.

Can I combine multiple rel values?

Yes. You can write rel="nofollow ugc" or rel="nofollow sponsored" in a single attribute. Separate the values with a space inside the same rel attribute.

Does nofollow completely block search engine crawling?

Not always. Google treats nofollow as a hint rather than a directive since 2019, meaning it may still crawl or index linked pages. It is still best practice for paid and untrusted links.

Should I use nofollow on all external links?

No. Only add nofollow to links you do not editorially endorse — paid links, UGC, or untrusted sources. Linking editorially to quality sources without nofollow is normal and expected.

Nofollow Link Generator

Name: Nofollow Link Generator
Availability: InStock
Author: Nham Vu

Enter a URL and anchor text to instantly generate a properly formatted nofollow anchor tag with optional sponsored or UGC attributes.

Link Details

Destination URL

Anchor Text

Rel Attribute

nofollow

Default — no endorsement

Generated HTML

Fill in the fields above and click Generate HTML

Live Preview

Preview will appear here

Quick Reference

nofollow Do not pass link equity. For untrusted or editorial-free links.

sponsored Marks paid, ad, or affiliate links. Introduced by Google in 2019.

ugc User Generated Content — comments, forum posts, community pages.

noreferrer Hides the HTTP referrer header. Implies noopener when target="_blank".

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Summary

Enter a URL and anchor text to instantly generate a properly formatted nofollow anchor tag with optional sponsored or UGC attributes.

How it works

Enter the destination URL in the URL field.
Type the anchor text (the clickable label) you want to display.
Choose a rel attribute: nofollow only, sponsored, ugc, or a custom combination.
Optionally set the target attribute to open the link in a new tab.
The generated HTML tag updates in real time in the output panel.
Click "Copy HTML" to copy the tag to your clipboard.

Use cases

Mark paid or sponsored links to comply with Google link-building guidelines.
Tag user-generated content links (comments, forum posts) with rel="ugc".
Add nofollow to all outbound links on a page without writing HTML by hand.
Combine rel values (e.g. nofollow ugc) for user-posted links in comment sections.
Quickly build affiliate link markup with the correct sponsored attribute.
Audit and regenerate anchor tags with correct attributes before publishing.
Teach SEO students the difference between nofollow, sponsored, and ugc.
Save time when adding multiple outbound links to a blog post or article.

Frequently Asked Questions

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Last updated: 2026-05-29 · Reviewed by Nham Vu