What is a BreadcrumbList schema?

BreadcrumbList is a schema.org type that describes a hierarchical navigation path (e.g. Home > Blog > Article). When added as JSON-LD to a page, Google may display this trail in search results as a breadcrumb rich result.

Where do I place the generated JSON-LD code?

Paste the block inside the section of your HTML page. It can also go in the , but placement is recommended.

Does the URL have to be absolute?

Yes. Google requires full absolute URLs (e.g. https://example.com/blog/) for BreadcrumbList items. Relative paths are not valid in structured data.

How many breadcrumb items can I add?

There is no strict limit. However, keep your breadcrumb trail concise — typically 2 to 6 levels. Very deep trails may look cluttered in search results.

Will this guarantee rich results in Google?

Valid structured data makes your page eligible for rich results, but Google decides whether to display them based on relevance and quality signals.

Is the position number important?

Yes. Schema.org requires each ListItem to have a numeric position starting at 1. This tool assigns positions automatically based on the order of your items.

Breadcrumb Schema Generator

Enter your breadcrumb items (name + URL) and instantly get valid JSON-LD BreadcrumbList structured data for SEO.

Breadcrumb Items

Use arrows to reorder

Tip: The first item is usually "Home" and the last is the current page. URLs must be absolute (https://...).

JSON-LD Output

Paste this code inside the <head> tag of your HTML page. Validate with Google's Rich Results Test after deployment.

Search Result Preview

example.com

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Summary

The Breadcrumb Schema Generator creates valid JSON-LD BreadcrumbList structured data that you can paste into your page's <head> section. Google uses this markup to display breadcrumb trails in search results, improving click-through rates and user navigation clarity. Simply add each breadcrumb level with its display name and URL, then copy the generated code.

How it works

Add each breadcrumb item using the "Add Item" button.
Enter the display name and full URL for each level.
Reorder or remove items as needed.
The JSON-LD output updates in real time as you type.
Click "Copy JSON-LD" to copy the structured data to your clipboard.
Paste the code inside the <head> tag of your HTML page.

Use cases

Add breadcrumb rich results to product pages in e-commerce stores.
Improve blog post visibility with article category breadcrumbs.
Mark up documentation pages with hierarchical navigation paths.
Help Google understand site structure for better indexing.
Generate schema markup for CMS pages without a plugin.
Validate breadcrumb structure before deployment.
Create breadcrumb markup for landing pages and category archives.
Build structured data for multi-level navigation menus.

Frequently Asked Questions

Last updated: 2026-06-11 · Reviewed by Nham Vu