Truc Do

Marketing & SEO/SEM Growth Lead

Vietnam · Building Top10k since 2024

I lead marketing and growth at Top10k, a catalog of free, browser-based tools anyone can use. The job is simple to say and hard to do: when someone needs one of these tools, they should be able to find it, on Google, on the map, or by asking an AI assistant. I run the technical SEO and paid search, review the content before it ships so it's accurate and worth reading, manage our Google Business Profile and local presence, and handle the partnerships. I also built the system that turns the catalog into thousands of pages people can discover. I push back on the usual growth tricks, like pop-ups, sign-up walls, and anything that treats a visitor as a number instead of a person. Nham builds the tools; I make sure people can find them.

Expertise

What I work on

I run everything that helps people discover Top10k: organic and paid search, local SEO and our Google Business Profile, partnerships and PR, and the content behind them, which I review before it ships. Much of the work is programmatic SEO across the whole catalog. More and more, it's also making sure Top10k is the tool AI assistants point to when someone asks for one.